FashionTT Supports Fashion Focus – The Convention
In 2016, the Trinidad and Tobago Fashion Company Limited (FashionTT) will once again be a major sponsor of the upcoming Fashion Focus -The Convention which will be held at the Trinidad Hilton on Sunday 10th July, 2016.
Lisa-Marie Daniel, General Manager of FashionTT stated, “Since inception, FashionTT has been involved in several activities in fulfilment of its mandate to facilitate and stimulate the business development and export activities of the fashion industry. We have partnered with other stakeholders and local entrepreneurs to host events such as Racked, Trinidad and Tobago Fashion Week and Tobago Fashion Coda, to name a few so our support of Fashion Focus-The Convention, like these other events, is aligned to our business development objectives.”
Fashion Focus-The Convention is a trade show which is focused on generating business to business opportunities for designers. The show also aims to improve the retail opportunities available to local fashion designers by allowing them to interact and engage with large local retailers focused on building relationships and business partnerships.
The Convention also seeks to address several impediments to the growth of the local fashion industry including lack of retail opportunities for designers, poor coordination among industry professionals, groups and organizations and poor business skills among designers. It provides a platform for designers to utilize business skills and techniques obtained in various capacity building training workshops that FashionTT has executed, for instance, the business of fashion workshop and other seminars.
“The benefits of trade shows such as Fashion Focus-The Convention are consistently mentioned throughout the strategic plan for the fashion industry. This is important to build industry focus on developing business to business alliances between retailers (internationally and locally) and designers,” Daniel further explained.